Thursday, November 15, 2018

Good Blogging Tips- Six Ways To Writing an Effective Blog

Good Blogging Tips- Six Ways To Writing an Effective Blog

I am going to share with you 6 useful tips on how to blog and how to get the most benefit from doing so.

Define a Goal for Your Blogs

Before you can start any task you must have a goal and blogging is no different. Ask yourself what do you want to achieve? more traffic to your website? Higher ranking on the search engines? Define your audience and marketplace and then write engaging content in your blogs that will keep your readers coming back for more!

Post Good Quality Content

Blogging is NOT a sales pitch or a means to win customers over by telling them how you good are instead BE AN AUTHORITY in your field by conveying to your readers your expertise and knowledge in your field. I often have many professionals tell me that they are concerned to do this as they can be charging for some of this information. But the truth is by writing some useful information about your product or service WILL in fact show that you excel in what you do rather then you just telling the reader.

Post Often

Just like in one on one conversations with people what would happen if in the middle of the conversation, you got up and left mid-sentence? I am sure you wouldn't have to many friends. In essence blogs are the same way. By consistently writing blogs you have the opportunity to gain trust in your followers and develop on of the most important aspects in blogging- CONNECTION. When you connect with people you are well on your way to winning over their trust and a new client. It is also important to remember that every single piece of content that you post on the web is another opportunity to be found by your customers and expand your reach across the Internet.

Ensure that your blog is integrated with your website

Be sure that your blog is on your company website- remember your website is for selling, your blog is for gaining trust and winning over clients with your expertise.

Comment on your blogs

When a follower of your blog posts a comment, be sure to comment back and engage them in conversation it could lead to important feedback  about your industry.

Notify others of your blogs

Be sure to post your blogs on your social media pages, newsletters and e-mail marketing campaigns to drive traffic to them. You may even include the URL at the bottom of every e-mail you send out in your signature.


Social Media Tips- Creating a Successful Facebook Page for Business

Post Content that reflects your brand and your expertise.

I have met many business owners who will say to me" I am not giving away useful information for free that I usually charge for" I couldn't disagree more. If you are going to say you are better than your competitors.. PROVE IT! With valuable content that spotlights you as the expert.

Have a Variety of content on your Facebook page.

Keep your content fresh by posting a variation of videos from your YouTube account, PowerPoint presentations from your Slideshare, Photos from Flicker and of course, information from your blog. This will engage your audience more effectively.

Avoid too many "sales pitches" on your Facebook page.

Overloading viewers with a daily sales pitch or trying to sell a product on your Facebook business page too often will be considered spam and your fans will begin to pay attention to you less and less! Instead, use your Facebook page to bridge the audience from your Facebook page to your website blog where you have additional tips and other useful information. Be sure your website is designed to sell! As they take an interest in your business via your blog, your website should be designed in a manner that has a call to action or a means of capturing there information.

Allow your fans to share

Make sure fans can comment on your wall and engage in conversations on your page.

Use iFrames to Create a Custom Page that looks Unique

iFrames can be utilized to customize pages that make your Facebook page unique. Think of iFrames as a window on the main page that lets you see though to another page. You'll need to know html and perhaps need a web designer to create it for you. But it's well worth the money spent.

Ask them to sign up- develop creative ways to entice new viewers to "like" your page with the custom page and give them the option to "sigh up" to your company News-letter

Choose a default landing page

 Set your default page to the custom page.



Are you using Internet Marketing to increase business and drive sales?

How Internet Marketing Can Change Your Business

In a survey conducted by Nielsen Online, a global leader in online metrics, the survey polled nearly 4,000 U.S. Internet users on the tools they used to find local businesses in the last 90 days. It also shows there is still a considerable disconnect between the way small business owners use the Internet themselves as consumers and how they act as marketers. Because of this "Great Divide," local businesses miss a significant opportunity.


Fairfield County's Internet Marketing Blog: 50 Ways to Measure Social Media ROI

Social Media Marketing: 50 Ways to Measure Social Media ROI



  1. Fans
  3. Friends
  4. Growth rate of fans, followers, and friends
  5. Rate of virality / pass-along
  6. Change in virality rates over time
  7. Second-degree reach (connections to fans, followers, and friends exposed - by people or impressions)
  9. Uploads
  10. Likes / favorites
  12. Ratings
  13. Social bookmarks
  14. Subscriptions (RSS, podcasts, video series)
  15. Pageviews (for blogs, micro sites, etc)
  16. Change in search engine rankings for the site linked to through social media
  17. Change in search engine share of voice for all social sites promoting the brand
  18. Increase in searches due to social activity
  19. Geography of participating consumers
  20. Shift in sentiment before, during, and after social marketing programs
  21. Languages spoken by participating consumers
  22. Clicks
  23. Number of interactions
  24. Interaction/engagement rate
  25. Frequency of social interactions per consumer
  26. Percentage of videos viewed
  27. Polls taken / votes received
  28. Number of user-generated submissions received
  29. Tags added
  30. Registrations from third-party social logins (e.g., Facebook Connect, Twitter)
  31. Contest entries
  32. Number of chat room participants
  33. Customers assisted
  34. Savings generated by enabling customers to connect with each other
  35. Customer satisfaction
  36. Volume of customer feedback generated
  37. Research development time saved based on feedback from social media
  38. Suggestions implemented from social feedback
  39. Costs saved from not spending on traditional research
  40. Impact on online sales
  41. Impact on offline sales
  42. Leads generated
  43. Products sampled
  44. Visits to store locator pages
  45. Conversion change due to user ratings, reviews
  46. Rate of customer/visitor retention
  47. Change in market share
  48. Attendance generated at in-person events
  49. Employees reached (for internal programs)
  50. Job applications received



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