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Fairfield County's Social Media Blog: Bing and Google have Announced Plans to Integrate Social Media Status Updates into their Search Engines.

 

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 How Social Media is Changing the Way We Search

 

In recent developments, Microsoft and Google have both announced deals with leading social media websites to incorporate status updates into their search engines. Google has struck a deal with Twitter, while Microsoft’s Bing has aligned with both Twitter and social media giant, Facebook.

 

Facebook Chief Operating Officer, Sheryl Sandberg, revealed Wednesday at the Web 2.0 Summit in San Francisco, that there are now over 45 million status updates per day from 30 million unique visitors. Staggering numbers. The Pew Internet and American Life Project also reported that almost 20% of all internet users publish or read status updates.


This is not the first time the concept of searchable status updates has been thought of or even implemented. http://search.twitter.com/ has been in existence since July 2008, letting anyone search in real-time for specific keywords within most tweets. For businesses using social media channels to reach and expand their audiences, this is very optimistic for Business owners as they can expand lead acquisition strategies using targeted status updates, directing users to conversion based landing pages. It will also give additional support to public relations distribution efforts, as well as help identify and seek out influential social media users. The opportunities to leverage natural search engine optimization benefits arise in having inbound links generated and shared via social media.

 

One factor of this is especially important to users concerned with their privacy.  Sources say not all Facebook updates will be included in the real-time feed to be searched by Bing, but only those updates that people have allowed to be public via their privacy settings. For those wanting to protect their updates, we offer the following information to set your personal settings on both Facebook and Twitter.  As of right now, this will ensure that your updates are not available to the general public:

 

 

facebookFacebook: Go to the Privacy section, located in your account settings, to control what information you share. Click Profile, where you will find the option to edit your privacy settings for Status and Links. You can choose what friends and networks will be able to see your status updates.
Be sure that Everyone is not selected to prevent your status updates from being searchable on Bing.

 

twitterTwitter: Go to Settings, located in the top right corner of your screen. Scroll to the bottom of your screen and check off the box next to Protect my tweets. Protecting your account keeps your tweets private and therefore unsearchable on any search engine. In addition, whenever any other user would like to follow you, you must first approve their request before they start receiving your tweets. In my opinion, using social media is still a trusted and effective means of communication and brand development. But it should always be up to the user to decide whether or not they want to keep their social media pages and status updates private or not.

 

Are you concerned with privacy? Tell us what you think.

   

Can Home Builders and Construction Companies Benefit From Social Media? You Bet.

social_mediaThe days of static web sites idling unnoticed by potential customers are over. Well, at least they should be. Industry leaders are successfully building business, growing clienteles, and drawing top talent with social media networking-their direct line to present and future customers and current and prospective employees.

Social media not on your radar screen as a viable marketing tool? Don't think you have the time? Ok. But let's look at a few case studies that are growing even in today's economy by effectively replacing obsolete and expensive ad campaigns with more effective and economical social media.

As part of our ongoing blog, Veritage Marketing Group will present case studies of various industries utilizing social media to grow business and score big in competitive markets. First, let's look at an industry that has really suffered during this recession, the construction and building industry, and see how some in this industry are using social media to expand their reach for big-time benefits.


Leopardo Companies Inc., a general contractor that performs a wide array of work types, posts customer testimonials, videos of cost analysis, and personal interviews of key employees discussing what it is like to work for the company. Presenting an online media package like this has the potential to persuade how future customers perceive you and, most of all, the package is genuine and relevant to what their customers are looking for. Best of all, the video and photographs are searchable on YouTube for the "entertain me" audio-visual buyer, while a portfolio of photographs is searchable on Flickr for a more scrapbook-minded consumer. The package, in other words, grabs different buyers from social networks and allows them to share this content with thier friends. Another aspect worth mentioning here is that the content for this case-study has multiple uses: Not only does the content address potential customers, it also attracts top-notch talent from an enormous general pool of prospective employees.

When we talk about social media networking, we mean using blogs, e-newsletters, Facebook, MySpace, Linkedln, YouTube, podcasts, vodcasts (videos) or other media, such as RSS feeds that raise brand awareness and capture an audience. The passive approach of building a static 1.0 website is not proving effective for many business owners. Social media networking and a web 2.0, as we see with the example above, will bring customers closer to you. How?
Used this way, social media creates a virtual two-way conversation with your customers and lends a sense of personal connection in the privacy of their homes, on their personal computers.

In summary, we should recognize that the audience viewing each of the videos all have an interest in this clients services, as they searched for the content, whereas in television advertising a certain percentage of the audience have no need for their services, hence a wasted impression. Because the videos are on YouTube, they can all be shared by the viewer to their friends, and to their friends, etc. for free! Unlike television advertising where companies pay each time the commercial is aired.

   

Fairfield County's Social Media Blog: Does Marketing Really Work?

It’s such an abstract concept, Marketing, and everyone knows it can work, but how?  Why is it that some companies spend thousands of dollars and do not know if it adds sales, and other companies seem to do nothing, yet everyone talks about them?

I think the difference is based in the fundamental understanding of Marketing.  At it’s most basic, marketing is the spreading of stories.

   

Getting a Bigger Bang for Your Buck...

With consumers spending more time at home watching television and on the Internet and less time spent on entertainment and dining, now may be a great oppurtunity to grab a bigger piece of your market share. Advertising rates are down and viewership is up... Read More
   

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