Sunday, December 09, 2018

Fairfield County's Internet Marketing Blog: How a RSS News Feed can make your Blog More Popular

Use a Subscription Syndication Service to Build a Blog Following

RSS, or Really Simple Syndication, is a major change in how people get information about the topics they like.  It is almost as big as the introduction of the Internet itself.  The reason I feel that way is that the Internet changed how people received information; they no longer needed to wait for a company to send them information, but could go online to search at their leisure.  This was revolutionary and severed the reliance a customer had on the local sales people for getting information to make informed decisions.  As the Internet has evolved and our sales and marketing practices have adjusted, we have entered into the "Web 2.0" era, and the relationship between business and consumer has changed once again.

With Web 2.0, websites change quite often and if you found a topic you liked, you needed to check that website to see if new information had been added.  Since this is very time-consuming, and frequently websites of interest can be forgotten in the day-to-day life of a consumer, a technology has been introduced that allows a web-site to "push" information to the subscriber.  What this means is that if you sign up for a RSS Feed to a website that you like, you will be automatically notified when that web-site's information changes.  Suddenly the relationship between the business and the consumer has been reignited, but on much more favorable terms!  You, the consumer, can select what information to receive from the information entity, when to read it, and can cancel that relationship at anytime.

An RSS Feed allows a business to develop a following; a group of people that are interested in their topic but not at a "stage to engage" with the sales team.  These are prospects that are in the earliest stages of the decision process, and the business has a chance to be the voice of expertise and help direct the client to make an informed decision.  When signing up for an RSS feed, the consumer dictates how they want to receive the syndicated news; via a reader, on their "home" page, or via e-mail. 

Oops, there goes my five minutes for the day.  For those just joining in, I am dedicating to writing 5 minutes a day one topic that caught my interest.  More on RSS feeds, and the impact I think they'll have on the newspaper in tomorrow's blog.