Thank you for your interest in our Website Development Guide!

A website can quickly become your best sales tool, or an under-utilized expense. Prior planning before the development process can establish your internet presence's goals and simplify the design and developm,ent process. Since there are many things to consider before you begin the development process, we have created a Website Development Guide to help you determine what you would like to accomplish with your website. Some of the items that are covered are:

Website Purpose

The first step in planning a website is to define the purpose of the site. This will help explain to your visitors who you are and what you do.

Website Goals

What do you wish to accomplish with your website? What action converts a visitor into a customer?

Target Audience

Who will be visiting your website? Who do you want to attract to your website?

Review Other Websites

What types of design styles appeal to you? What do you like, what don't you like? What is your competition doing?

Keywords and Phrases

Many people (including website designers!) don't realize that search engine optimization (SEO) begins prior to building your website. It is very important to define in your planning stage the keywords and phrases that prospects will use when searching for your products or services.

Website Content

Writing for the web is very different from writing for a printed brochure or sales presentation. Additionally web visitors demand relevant and timely content. Planning the design to accomodate frequent updates and additions to the site content can prevent the site from becoming a collagein the future.

Website Functionality

What is needed to interact with your visitors? How will you engage your visitors in two-way ocnversations, and ultimately convert them to customers?

Domain Name Registration

A domain name is a unique internet address that is registered for a minimum of 1 year through a domain registrar. The selection of the domain name can have a great impact in search engines finding you or visitors remembering how to get to your site.